About Us
who are we?
WE ARE DONATLAS
HOSPITALITY
Mission statement: To be a collective group of hospitality professionals providing realistic, sustainable, creative ideas and support on unlimited travel and tourism topics.
Background:
Don Atlas Hospitality is inspired by family. Our core values are loyalty, respect, creativity, and ingenuity. Don Atlas started as a collaboration of ideas, varied skill sets, positive energy, and deep love for working with one another.
We focus on three main ethics: Diversity, Inclusion, and Solidarity. Our humble beginnings start with Sandon and Addie’s two hardworking grandfathers, Don and Atlas. These powerful and respected businessmen worked with integrity and showed the power of working with and for your family. We have embraced their ideals and founded our company on their principles. We offer a “people-first” mentality. We believe in transparency, authenticity, relationships, client-focused, creativity; and we care for everyone that is involved from attendees, clients, and staff.
Based in the United States, Don Atlas Hospitality is a full-service hospitality collaborative that specializes in the following areas: Wine, Events, and Consulting.
MEET YOUR
AMAZING TEAM!
SANDON BRADY
Founder and Business Operations
What is your motivation?
In a time of unprecedented change, uncertainty, and emotion I feel very motivated to help and empathize with people of all walks of life. In our industry, we have always been flexible, but now we must be more sensitive to the environment, our own well-being, and most importantly sensitive to the other humans with whom we share our lives, work and planet.
What do you want your legacy to be?
In this era of change I wish to be a catalyst and architect of change. Change in how we view service and how we view each other. I want to leave behind a long history of championing the underserved. I wish to develop in my team a motivation that will stay with them throughout their careers and a goal of enriching themselves, while enriching those around them. I want to be remembered as positive, fair, kind, hard-working and most of all empathetic to other’s needs.
ADDIE RAMIREZ
Founder, Finance and Human Resources
What is your motivation?
Being of service and exceeding expectations motivates me to strive for better in my personal and professional life. It gives me a sense of accomplishment in myself to be of service to others. Success that is determined not by money or social status but determined by the gratification of a job well done is motivating to me. When we receive expressions of gratitude from our clients and customers it fills me with joy.
What do you want your legacy to be?
Kindness. Towards all others and our planet. Kindness costs nothing but is worth everything.
SYDNEY HOWARD
Owner and Executive Vice President of Event Operations
What is your motivation?
My girls. Being a mom of three girls I strive everyday to make them proud and show them the strength of women. I want to show them you can have a successful career and home life if you work hard, follow your dreams, and stay dedicated.
What do you want your legacy to be?
DARLA EVERETT
VP, Marketing & Business Development
CHRISTOPHER VERDUGO
Logistics Manager
AUSTIN ZANINI
Registration Sr. Manager
ALYSSA DAVIES
Senior Administrative Coordinator
GREGORY HO
Executive Assistant
